Jeffrey Gitomer is a professional speaker, sales management expert, and widely- known best-selling author. The Little Red Book of Selling . LITTLE RED BOOK OF SELLING. Principle of Sales Greatness. Jeffrey Gitomer. Bard Press, , pp., ISBN Jeffrey Gitomer is one of the speakers at The Art of Sales, and a “sales the name of his best-selling book, “The Little Red Book of Selling.

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November 12th, at 9: Some great tips on how to become a better sales person and overall a great way to generate new ideas on my sales approach.

Give us a call liytle we can discuss how your business can grow. Keep your eyes on the prize. The seventh principle discusses how to engage a prospect in order to sway their opinion in favor of a product.

The best salespeople I know are always out having a blast. It’s all about value, it’s all about relationship, it’s not all about price 5.

Sure, this guy has sold more stuff than I have.

Principles of Sales Greatness from the Little Red Book of Selling | Zoomstart

Personal branding IS sales: The essence of social proof is that other people believe in your products and services. Dec 21, Kali rated it it was ok. Always be on the lookout for opportunities. In solving this question, Gitomer argues that the attitudes of a seller bopk what drive success. Use testimonials whenever possible, especially in advertising and near the end of the sales cycle.

Gitomer writes an gotomer to understand manual on sales and what you need to do to be the best.

Overall, I found the book interesting with useful elements I can use in “selling” my ideas. Amazon Rapids Fun stories for kids on the go. If you truly believe in the value of your product, then all you need to do is communicate it accurately to your prospective customer and let them make their own decision. From the self evaluation quiz,to the do’s and don’ts of sales, Gitomer provides and hits all aspects rer and necessary for anyone to perfect their sales strategies.


Jan 26, Shannon Kempenich rated it it was amazing Recommends it for: The book is short great, because it will get redamusing great, because it will get red and engaging great, because it will get red. Personal branding is sales: I guess most of you would have heard of Jeffrey given that he has a number of best sellers on the market. Along with value, Gitomer places importance on the relationship, yet again, between the buyer and seller, but this time expresses this relationship in terms of customer life time value.

IMO the most important points are the Any product of Jeffrey Gitomer is a dream come true. In terms of being prepared for a sales call and asking good questions that was covered very well by SPIN Selling many years ago. Subscribe RSS or Email.

Or should I say: An idea, thought, or point of view and in some cases products or services! And selling is far more important. You never cut your price to close a sale because you leave money on the table, and you diminish the value of what you have to offer in the eyes of your customer. I’m not in sales but it applies to all areas of business if you want to be number one!

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Also the idea of taking risks is very applicable because trying new things will help you succeed in anything you do as opposed to cowardly sitting back and following a single routine and not pushing boundaries. Reduce their risk and you’ll convert selling to buying: Become known as a resource, not a salesperson. This program is aptly named Know Success because you can’t know success until you know yourself. Enter your mobile number or email address lttle and we’ll send you a link to download the free Kindle App.


The content itself is solid. While “The Sales Bible” may be seen by some as sslling “Greatest Hit,” this is the book that pretty much lays out the foundation of his sales philosophy that you will find in every book that followed.

I highly recommend it for all salespeople, sales managers, and the back of the toilet in every sales office except for my competitors, none of them should ever read this book! Sell the appointment, not the product. Good questions engage customers. Bard Press,pp. If you can make them laugh, you can make them buy. To ask other readers questions about Little Red Book of Sellingplease sign up. There’s a problem loading this menu right now.

The Little Red Book of Selling by Jeffrey Gitomer (Top 10 Quotes)

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Newer Post Older Post Home. Thanks for sharing this list. Top reasons customers buy: If you already have the book this little review may serve to get you looking at the book again, and that would not be a bad thing.

However, the language can be somewhat unprofessional at times.